馃挵 7 Super-Creative, Crazy-Effective Retargeting Ad Ideas | WordStream

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They already know and trust your brand, so they typically require less coaxing than a new lead. There are several creative ways you can go about doing this. I just like to peruse their latest lines and check out trends that will likely be appearing at my local Forever 21 sometime in the next few months. View the discussion thread.{/INSERTKEYS}{/PARAGRAPH} Travel sites definitely get me into the most travel. This is troubling for advertisers who work tirelessly to introduce people to their product. Erin Sagin. Probably not the wisest cross-sell combo! The best way to mitigate this risk is to intercept these prospects with remarketing ads that up the ante. Inevitably, I always seem to fall in love a few new styles and linger on the product pages for a while, contemplating whether I can scrimp on food for a month or tap into my savings, before reason prevails and I abandon the page. Drive them back to your site by featuring a clear call-to-action in your ad text. The moment they leave your site, you risk losing them all together. I hope that this list inspires you to craft more creative retarketing ads. I already wanted to stay there, I just needed a little nudge to follow through! It could set up a remarketing campaign to display ads reminding these customers to book appointments every few weeks to get their roots touched up. These seven strategies are worth giving a shot! Many of us use image ads to familiarize people with our brand. For example, consider a salon that offers online booking for hair coloring appointments. With just a little more attention to detail, you can get even more leverage from retargeting ads on Google or Facebook. We know that the users we are targeting on the Display Network or social media platforms are unlikely to click through to our landing pages, so we create basic ads featuring our tagline and primary brand assets with the hope that it will make an impression on the viewer. The internet is the perfect place to do a little window shopping. She lives in California. {PARAGRAPH}{INSERTKEYS}It gives you the opportunity to show ads to a perfectly primed audience鈥攑eople who have already visited your site鈥攁nd nurture them into completing a conversion or coming back to make another purchase. Their ad copy quells this fear by addressing this directly and reassuring the advertiser that, not only does it take only 25 seconds to set up, it will also save them time in the long run. This tried and true tactic works wonders on both click-through rates and conversion rates. Armed with a credit card and an internet connection, I can be pretty dangerous. Instead of simply excluding these groups from your remarketing efforts, try targeting them with different sets of ads to sell them products to complement their original purchase. Sometimes this gentle reminder is all it takes to convince them to come back and convert! Sign Me Up! For example, one of my friends recently shared the post above鈥攈e bought a new phone at the mall and, upon check-out, he was offered a coupon for a plastic surgery discount. Last updated: November 25, Display Ads. Comparison shopping is easy nowadays; you can bounce from site to site and find the desired product with pricing information in seconds. As you can see in the example above, the Cosmopolitan Hotel and Casino in Vegas has this strategy down pat. The image of the timer reiterates the message. If your company provides recurring services, leverage remarketing ads to remind customers to schedule future appointments. If you decide to go this route, make sure you take the time to understand what products your customers frequently purchase together, so you can present an offer that truly makes sense for them. Sometimes all it takes is a discount or special offer to sweeten the deal and reignite their interest in you and your products. HubSpot executed this tactic flawlessly in the Facebook retargeting ad above. Have any brilliant design tips you recommend for remarketing ads? Start by hitting up your sales team. Both J. I know that I, personally, spend a ton of time on designer clothing sites with no intention of actually making a purchase. If your sales are made strictly electronically, you can also try surveying your non-converters to better assess their reasons for cancelling. As you can see in the example above, ModCloth uses remarketing ads to notify fans when new arrivals have been posted to their site, encouraging them to head back and view the new products. Not sure what objections you should be addressing? Check out some of our favorite retargeting ad examples. Lately, however, advertisers have caught on to my behavior and begun utilizing Dynamic Remarketing to lure me right back to their site. This feature automatically creates ads that feature the products that I viewed during my last site visit. When I was a kid, comparison shopping meant hours upon hours of my mother dragging me through the mall checking prices for the same pair of shoes at every department store my hometown had to offer. These are simply short snippets of codes that will dynamically insert countdowns in your ads. For many businesses, the same customer can convert multiple times. Create compelling display ads in minutes, for free. Remember, the more customized they are to your audience, the more impactful they will be. Use this as an opportunity to address their hesitations and convince them to come back and convert. In fact, happy customers are your easiest targets! Not sure how to go about creating crazy-effective retargeting ads? As enticing as the Cosmopolitan was, it was far outside of our price range, so I held off on booking it and started scoping out cheaper options. A prospective customer may land on your site and love your products, but neglect to follow through with the purchase because they want to shop around first. Home Blog. The advent of the internet has drastically changed this behavior. Reading stats like these is incredibly painful for advertisers. Try The Tool. Feel free to share them in the comment section below! Sign up to get our top tips and tricks weekly! Related Content. The easiest way to invoke this FOMO in your remarketing audience is to take advantage of ad customizers. Crew and Merrill Edge takes this strategy one step further by coupling their copy with clever imagery. Granted, this will only cover a meal and a few drinks, but it was the extra incentive I needed to book the hotel.